Octo­ber 22, 2007 DeY­oung Museum, Golden Gate Park, San Fran­cisco, Cal­i­for­nia
Moon­al­ice poster by David Singer

TRUSTe 10th Anniver­sary Gala Accord­ing to Moon­al­ice leg­end, pri­vacy cer­e­monies have been cen­tral to the tribal expe­ri­ence from its ear­li­est days. The cer­e­monies began as a form of hide and seek, with every­one run­ning in dif­fer­ent direc­tions and not com­ing back until din­ner. Over the years, Moon­al­ice pri­vacy cer­e­monies evolved with tech­nol­ogy. Fire and the wheel led to par­tic­u­larly com­pelling inno­va­tions — it’s hard to over­state the impor­tance of fire in Moon­al­ice cul­ture, par­tic­u­larly with respect to the con­sump­tion of cer­tain agri­cul­tural prod­ucts — but sub­se­quent tech­nolo­gies had an impact, as well.

In recent times, the forces of dark­ness have attacked the tribe, invad­ing its pri­vacy from every direc­tion. For­tu­nately, TRUSTe emerged in 1997 to defend the tribe (and every­one else) from web-based attacks. While TRUSTe has not yet elim­i­nated all threats to pri­vacy, it’s the best hope we have. That’s why the band played the gig for TRUSTe’s 10th anniversary.

M26