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October 22, 2007 DeYoung Museum, Golden Gate Park, San Francisco, California
Moonalice poster by David Singer
TRUSTe 10th Anniversary Gala According to Moonalice legend, privacy ceremonies have been central to the tribal experience from its earliest days. The ceremonies began as a form of hide and seek, with everyone running in different directions and not coming back until dinner. Over the years, Moonalice privacy ceremonies evolved with technology. Fire and the wheel led to particularly compelling innovations — it’s hard to overstate the importance of fire in Moonalice culture, particularly with respect to the consumption of certain agricultural products — but subsequent technologies had an impact, as well.
In recent times, the forces of darkness have attacked the tribe, invading its privacy from every direction. Fortunately, TRUSTe emerged in 1997 to defend the tribe (and everyone else) from web-based attacks. While TRUSTe has not yet eliminated all threats to privacy, it’s the best hope we have. That’s why the band played the gig for TRUSTe’s 10th anniversary.