July 29, 2012 Sweet­wa­ter Music Hall, Mill Val­ley, CA
Moon­al­ice poster by John Seabury

Accord­ing to Moon­al­ice leg­end, the project that cre­ated the New Sweet­wa­ter began with an inter­na­tional archi­tec­ture com­pe­ti­tion. The world’s great­est archi­tects were invited to sub­mit pro­pos­als. Mies van de Rohe’s was rejected for being too square. Frank Gehrey’s was rejected because no one could fig­ure out how to get in. Today’s poster by John Seabury depicts the sub­mis­sion of a less well known archi­tect, Slid­erule Moon­al­ice. It drew sup­port for being shovel-ready, but lost it when some­one pointed out that horse manure is also shovel ready. In the end, the own­ers went with design we see here today.

“I do a lot of spon­ta­neous free­hand draw­ings which have proven to be fer­tile mate­r­ial for Moon­al­ice poster designs, their con­nec­tion to the orig­i­nal psy­che­delic art/music move­ment harkens back to my youth grow­ing up lis­ten­ing to the SF bands and col­lect­ing the amaz­ing posters from that time. It was a great influ­ence on my art.” — John Seabury (Pyno­man), artist

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